UGC, explained
Content people talk about starts with creators.
User-generated content is video made by real creators in the native language of TikTok and Instagram. It doesn't look like an ad — which is exactly why it outperforms one. We source the creators, run the briefs, and deliver content you own.
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Instagram views from UGC
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TikTok views from UGC
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Shares across platforms
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UGC videos produced
How it works
01
Source creators
We match vetted GCC creators to your brand's tone, audience and platform.
02
Brief & concept
Platform-native concepts per creator — hooks, formats and angles that fit the feed.
03
Produce & revise
Creators shoot, we direct and edit — revising until every video earns its place.
04
Post & amplify
Content ships on your channels and creators' — organic first, paid-ready always.
05
Report & repeat
Views, engagement and conversions reported clearly. Winning formats get scaled.
Straight from our creators
More from the creator network
Why brands choose drip
| Doing it yourself | Traditional agency | Drip Media | |
|---|---|---|---|
| Creator sourcing | Cold DMs and guesswork | Limited roster, slow casting | Vetted GCC creator network |
| Content style | Hit or miss | Polished but ad-like | Platform-native, built to convert |
| Speed | Weeks per video | Long production cycles | Full batches in 2–3 weeks |
| Cost | Your time is the cost | Big retainers + production fees | Scoped to your goals |
| Reporting | Spreadsheets | Monthly PDFs | Clear performance reporting tied to results |
| Rights & usage | Unclear | Negotiated per asset | Agreed up front — organic + paid |