Eathos Group — F&B — UGC-driven social
Mashrou3 Tabkha
Home-style cooking, creator-style storytelling
For Mashrou3 Tabkha we built warm, comfort-food storytelling — creators sharing real moments around home-style dishes, in Arabic and English. Part of our engagement with Eathos Group — the multi-brand F&B operator where Drip produced 12 reels a week across 15 restaurants, generating 4.1M+ Instagram views and 577K+ TikTok views in 3 months.
4.1M+
Instagram views (group)
577K+
TikTok views (group)
The challenge
Bring an authentic home-style food brand to social without making it feel produced.
Our approach
- Comfort-food storytelling formats with local creators
- Bilingual content for the widest GCC audience
- Family and sharing-led angles over individual reviews
| Channel | Cadence | Total scope |
|---|---|---|
| Instagram & TikTok | Part of 12 reels/week group scope | 48 unique reels per month across the group |
“Authentic storytelling that fit the brand — and the feed.”
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