F&B — UGC campaign
Wingstop UAE
A creator batch that made wings the main character
Wingstop UAE partnered with Drip Media on a creator-led UGC campaign — sourcing, briefing and producing a December batch of platform-native videos with creators across Dubai.
8+
UGC videos delivered
6
Creators activated
IG + TikTok
Platform-native content
The challenge
Land Wingstop's bold flavour-first brand with a Gen-Z audience in the UAE through authentic creator content rather than polished ads.
Our approach
- Sourced and vetted local creators matching Wingstop's energy
- Briefed platform-native concepts per creator — taste tests, reactions, date-night formats
- Produced and revised a full batch of UGC videos ready for paid and organic use
- Shot behind-the-scenes coverage on set for brand storytelling
| Channel | Cadence | Total scope |
|---|---|---|
| TikTok & Instagram | Creator batch production | 8+ UGC videos per cycle |
The content
From the work
“A ready-to-run library of creator content Wingstop could deploy across organic and paid — with the Drip team handling everything from sourcing to final cut.”
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