Eathos Group — F&B — UGC-driven social
Alien Burger
An out-of-this-world burger brand, played straight to camera
Alien Burger's playful identity needed creators who could match its energy — we sourced and produced UGC that leaned into the fun without losing the food. Part of our engagement with Eathos Group — the multi-brand F&B operator where Drip produced 12 reels a week across 15 restaurants, generating 4.1M+ Instagram views and 577K+ TikTok views in 3 months.
4.1M+
Instagram views (group)
577K+
TikTok views (group)
The challenge
Give a quirky challenger brand a distinct creator voice inside a portfolio of established restaurant names.
Our approach
- Cast creators with comedic, high-energy delivery
- Built reaction and first-taste formats around the brand's theme
- Kept every video paid-ready for boosting
| Channel | Cadence | Total scope |
|---|---|---|
| Instagram & TikTok | Part of 12 reels/week group scope | 48 unique reels per month across the group |
The content
“A distinct, memorable creator voice for the group's most playful brand.”
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