Eathos Group — F&B — UGC-driven social
Rosa's Thai
Bangkok flavour, Dubai feeds
For Rosa's Thai we leaned into meme-style, trend-reactive formats — content that felt like it belonged on the For You page, not in an ad break. Part of our engagement with Eathos Group — the multi-brand F&B operator where Drip produced 12 reels a week across 15 restaurants, generating 4.1M+ Instagram views and 577K+ TikTok views in 3 months.
4.1M+
Instagram views (group)
577K+
TikTok views (group)
The challenge
Translate a beloved UK Thai restaurant brand into UAE social culture without losing its personality.
Our approach
- Trend-reactive meme formats produced at speed
- Creator pairings for authentic dining-out moments
- Consistent brand voice across every video
| Channel | Cadence | Total scope |
|---|---|---|
| Instagram & TikTok | Part of 12 reels/week group scope | 48 unique reels per month across the group |
The content
“Some of the group's most-shared videos came from Rosa's Thai meme formats.”
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