Eathos Group — F&B — UGC-driven social
Tortilla
California burritos with GCC reach
Tortilla's fresh, fast, feel-good positioning ran through the same creator engine powering the rest of the group — order-with-me and build-your-burrito formats made for snackable social. Part of our engagement with Eathos Group — the multi-brand F&B operator where Drip produced 12 reels a week across 15 restaurants, generating 4.1M+ Instagram views and 577K+ TikTok views in 3 months.
4.1M+
Instagram views (group)
577K+
TikTok views (group)
The challenge
Keep a fast-casual brand top-of-feed in a market saturated with food content.
Our approach
- Build-your-order POV formats with creators
- Lunch-break and value-led angles for weekday reach
- Cross-posting strategy across TikTok and Instagram
| Channel | Cadence | Total scope |
|---|---|---|
| Instagram & TikTok | Part of 12 reels/week group scope | 48 unique reels per month across the group |
“Consistent, platform-native presence as part of the group's 48-reels-a-month engine.”
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