Eathos Group — F&B — UGC-driven social
Sushi Art
Making sushi the star of every feed
For Sushi Art, we activated food and lifestyle creators to produce platform-native UGC — taste tests, unboxings and date-night formats that made premium sushi feel personal. Part of our engagement with Eathos Group — the multi-brand F&B operator where Drip produced 12 reels a week across 15 restaurants, generating 4.1M+ Instagram views and 577K+ TikTok views in 3 months.
4.1M+
Instagram views (group)
577K+
TikTok views (group)
7,400+
Shares (group)
The challenge
Differentiate Sushi Art's premium positioning inside a multi-brand group while keeping content authentic, platform-native and conversion-focused.
Our approach
- Matched creators whose audiences index on premium dining
- Built unboxing and platter-reveal formats designed for saves and shares
- Ran content on both TikTok and Instagram for maximum reach
| Channel | Cadence | Total scope |
|---|---|---|
| Instagram & TikTok | Part of 12 reels/week group scope | 48 unique reels per month across the group |
The content
“Sushi Art became one of the strongest performers in the Eathos portfolio — proof that premium brands win with authentic creator content.”
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